This home decor brand produced some of the best handcrafted products in their niche. But their site didn’t reflect that. Their Shopify theme made everything look flat and generic.

They weren’t failing because of bad products. They were failing because the online experience didn’t match the offline quality.

Building a premium online presence

We rebuilt their storefront in Framer with warm textures, full-width visuals, and a more emotional product story. Shoppers could finally see the craftsmanship behind every item.

Reaching the people who buy in bulk

Instead of targeting regular shoppers, we focused on:

• Interior designers

• Boutique hotels

• Architects

• Home staging companies

Each email included a curated selection of products and an offer to send samples.

The partnership that changed everything

A fast-growing interior design studio replied and ordered products for three projects. They placed another order the next month. Then another.

This created a flywheel:

• Designers referred other designers

• Hotels reached out after seeing the products in portfolio photos

• Architects added the brand to their vendor lists

Within the year, the brand crossed $6,508,440 in revenue, mostly from consistent B2B partnerships.